Celebrating 21 Days of ‘Bloatmas’ to Help Normalise Bloating

Merry Bloatmas! I hope you're starting to daydream of donning your favourite pair of thongs while enjoying a cold bevvy and a Christmas feast with close friends and family - or if you're outside of Australia, dusting off your ugliest Christmas sweater in preparation for the Christmas festivities.


With things starting to warm up here in Aus, you may or may not have noticed the "Get Summer Body Ready" marketing campaigns starting to pop up, like clockwork.


As we head into swimwear weather as well as the holidays, finding a balance between feeling confident in your bathers and enjoying your food can be a confronting thought for many, myself included.


After sharing photos of me embracing my tummy bloat on Instagram, I've realised I'm not the only one who has been insecure when my abdomen starts to expand.


From the minute I take a sip of water in the morning, I start to bloat and you know what I've realised? Bloating is totally normal!

Obviously, I'm not a doctor however, I am someone who has struggled with bloating for most of my life. Constantly Googling "how to get rid of bloating" and you know what?


The best thing you can do for bloating is learn to accept it. Learning to accept and even love, your so-called "flaws" is the best way to live your life to the fullest.

It's time that we start normalising bloating, rolls, cellulite, spots, hips dips, stretch marks, scars, cellulite etc because it's all normal and beautiful!



Join me in embracing the bloat


Our weight fluctuating throughout the day isn’t talked about enough because we feel pressured to meet certain beauty standards.


All the articles I've read on bloating have been about getting rid of bloating (often selling you a skinny tea or miracle pill) but these things don't work! Let's learn to embrace and listen to our bodies instead.


Let's boycott the "21-day weight loss challenges" and replace them with celebrating what I've dubbed, 21 days of "bloatmas" to help normalise bloating!


I am committing to sharing a bloated photo or video of myself every day for the next 21 days, starting today!

If you'd like to jump on board and help normalise bloating you can share your bloated photo's on Instagram and use the hashtags #21daysofbloatmas #merrybloatmas


Let's learn to embrace the bloat together!


More on bloating - what is bloating?


Let's learn a bit more about bloating and what it actually is.


According to Healthline, "Abdominal bloating occurs when the gastrointestinal (GI) tract is filled with air or gas. Most people describe bloating as feeling full, tight, or swollen in the abdomen. Bloating can be accompanied by excessive gas (flatulence), frequent burping or belching, abdominal rumbling or gurgles."


What causes bloating?


According to Healthline, "Gas is the most common cause of bloating, especially after eating. Gas builds up in the digestive tract when undigested food gets broken down or when you swallow air. Everyone swallows air when they eat or drink. But some people can swallow more than others."

  • food

  • drinks

  • hormones

  • hydration

  • stress

  • allergies

  • medication

  • sodium intake etc, all play a role in how/why our bodies change/expand/bloat throughout the day.

When to see a doctor


Please consult your doctor if your bloating is accompanied by any of the following:

  • severe or prolonged abdominal pain

  • blood in the stools, or dark, tarry looking stools

  • high fevers

  • diarrhea

  • worsening heartburn

  • vomiting

  • unexplained weight loss


Tips for dealing with bloating over the holidays

  • Wear clothes that work for your body, not against it. Stretchy, free-flowing clothes are the way to go, especially on Christmas day, you want to be comfy!

  • Forget about the number on the label. Size up your clothing if you need to.

  • Diversify your social media feeds! Social media can be a breeding ground of comparison and insecurities if you let it. Follow people who you can relate to as well as a range of different people for representation and personal growth.

  • Stay hydrated, stay safe and enjoy your food!


Don't let bloating hold you back from enjoying your holidays and creating memories with the ones you love.


Don't forget to friend me on Instagram to celebrate 21 days of bloatmas - wishing you a very Merry Christmas and a safe and Happy New Year.


Let's be friends >> @bybrookelindsay


Access our free Self-Love Journal

Created with you in mind — you are already a strong, capable, and beautiful human being. Sometimes we have to be our own best friend and remind ourselves.

>> Download Here

>> Confidence Resources Here